TONL x Chromebook: Anthony, Marketer and Entrepreneur
Meet Anthony Kerr! Marketer and Entrepreneur/ Founder of The Collective Seattle. Hear more about his day in the life as he integrates the Acer Chromebook 15 CB515-1HT.
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Many of us feel a bit astray early in our careers because we are still unsure of what we want to be when we grow up. I was one of those people. Having been in Air Force JROTC in Columbia, Maryland, my first inclination was to join the military. Naturally, and having graduated during a war and being the only child (plus the last boy with the family name), my family was a bit hesitant. I went on to junior college as a sociology major (I wanted to be a counselor) and took a part time job at a cell phone store. While slinging cell phones I discovered a passion for sales and technology. By 19, I was the store manager of that cell phone store. A couple of years later, my family moved to North Carolina and I transferred to North Carolina Agricultural and Technical State University where I majored in Marketing. I started my career back in the DMV (DC/Maryland/Virginia for the uninitiated) with a large CPG company. A couple of years later, they relocated me to Seattle where I am today. There's a certain energy that comes along with working on something you are passionate about. I've challenged myself to find more of that energy with each new role. Currently, I am a Brand Manager working on digital marketing strategies for a different CPG company. Also, I've found another passion in community building: I founded an organization called The Collective - Seattle that brings together a diverse group of amazing young professionals.
A Day in the Life...
At my 9-5, I spend my time creating and executing digital marketing strategies for a couple of household names in the world of consumable brands. This involves everything from writing creative briefs that provide direction to our ad agencies, to optimizing paid search, social, and programmatic advertising campaigns.
At my 5-9, The Collective - Seattle, I work to create meaningful experiences and opportunities for the diverse group of young professionals that is The Collective. This may include partnering with small business owners around Seattle to facilitate the turn up or collaborating with large organizations to assist in achieving their diversity recruiting goals.
Reflection...
I may never decide what my ultimate dream job is; it may not even exist yet. But, I move closer to it with every step. That's why I'm energized by where my career is today and incredibly excited for where it's heading. The best is yet to come.